Ryze adjusts budgets and bids directly in your Google and Meta ad accounts based on performance data. Changes happen automatically—the agent doesn’t just recommend changes, it makes them.
Budget Reallocation
The agent shifts budget toward campaigns and ad sets that deliver better results. If Campaign A has a $30 CPA and Campaign B has a $50 CPA, budget moves from B to A. Reallocation happens within your total budget—overall spend stays controlled while distribution optimizes for performance.
Budget Pacing
The agent monitors spend velocity against your budget targets. If a campaign is spending too slowly to hit monthly goals, it increases daily budgets. If spend is ahead of pace, it reduces budgets to prevent overspend. Pacing adjustments happen daily based on actual spend data.
Keyword Bid Management
For Google Ads Search campaigns, the agent adjusts keyword bids based on conversion data. Keywords with strong conversion rates and acceptable CPAs get bid increases to capture more volume. Keywords with high CPAs or no conversions get bid decreases or get paused. Bid changes apply directly in your account.
Bid Modifiers
The agent manages bid modifiers for device, location, time of day, and audience. If mobile converts at half the rate of desktop, mobile bid modifier goes down. If certain hours show higher conversion rates, bid modifiers increase during those periods. Adjustments follow the actual conversion patterns in your data.
Target CPA and ROAS Alignment
You set target CPA or ROAS goals. The agent adjusts budgets and bids to move toward those targets. If actual CPA exceeds target, the agent reduces spend on inefficient campaigns and shifts budget to campaigns closer to target. The goal is hitting your efficiency targets while maintaining volume.
Meta Campaign Budget Optimization
For Meta campaigns using CBO, the agent monitors how budget distributes across ad sets. It adjusts campaign-level budgets based on overall performance and can modify minimum/maximum spend limits on ad sets to influence allocation. For ad set budgets, it handles individual budget adjustments directly.
Cross-Platform Budget Allocation
If you run ads on both Google and Meta, the agent can shift budget between platforms based on where you’re getting better results. This requires setting up cross-platform budget rules, but once configured, the agent handles allocation automatically.
Set up automated budget and bid management at get-ryze.ai
